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Audi Owner Marketing CoordinatorHerndonVirginia.

Audi Owner Marketing Coordinator

Herndon | Virginia | United States

Role Overview

• The Owner Marketing Coordinator position provides a key role in driving incremental Audi revenue for service, parts and accessories and loyalty sales.
• This position manages the operational execution of various owner communications for Audi of America.
• This individual must coordinate with multiple Audi departments, ad agencies, vendors, data providers, system developers, programmers, field colleagues, and dealer employees.

Role Responsibilities

The individual will work with the Senior Relationship Marketing Specialist to review creative, proof read copy, test marketing materials, supervise data systems, review results, and assist field colleagues with resolving marketing operation issues. In addition, they will drive operational excellence of the following programs and tactics:

• Dealer marketing templates and programs
• Service reminders
• National service promotions
• Regional campaigns
• Email and Direct Mail Marketing
• In-dealership marketing collateral
• In-dealership video content
• Digital advertising
• Service, parts and accessories website content

The individual will also work with the Loyalty Marketing team to coordinate ownership communications on a project basis by reviewing creative, proof read copy, test marketing materials, supervise data systems, review results, and collaborate cross departmentally and with agency partners and a direct contact to the Customer Experience Center.

Day-to-day responsibilities include

• Provide campaign, creative, messaging and brand direction to partners and agencies
• Be a day-to-day liaison with internal business owners and external partners
• Review all materials to confirm meet corporate identity standards and are legally compliant.
• Ensure that all marketing activities work together to create a good customer experience
• Maintain project timelines
• Schedule cross-functional meetings, setting meeting agendas
• Ensuring partners and agencies follow through on next steps
• Report out on results


• Bachelor's degree, preferably in Marketing, Advertising, Business or Communications
• 2-5 years professional Marketing Communications and CRM experience
• Analytical and conceptual thinking
• Communication skills - interpersonal, presentation and written
• Computer savvy
• Integration - joining people, processes and/or systems
• Influencing and negotiation skills
• Problem solving
• Strong organizational skills
• Strong understanding of graphic and design principles
• Resource management
• Meticulous attention to detail
• Entrepreneurial spirit

Desired Specialized Skills:
• Automotive experience
• Marketing/advertising agency experience or direct experience working with an agency relationship
• Direct mail and digital experience
• Campaign management experience
• Customer data systems and campaign management systems knowledge

Work Flexibility

• Required in office schedule. Travel to agencies and meetings: 10%

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