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Digital Marketing & Social Media SpecialistMichigan.

Digital Marketing & Social Media Specialist

Michigan | United States | 48911


HRU Technical Resources

Lansing, MI

 

Digital Marketing + Social Media Specialist

HRU Technical Resources is seeking a digital marketing + social media specialist that will assist in building our company brand recognition and ties to brands the company represents.

We are looking for a talented, motivated and driven individual who can help promote our business and services. The Digital Marketing + Social Media Specialist will own inbound lead generation for the organization. This position is fun, fast paced and rewarding.

We are seeking a bright, highly enthusiastic and personable candidate with education and experience in digital marketing. Our ideal candidate is passionate about graphic design, has a clean professional design style, and an exceptional eye for detail.

This candidate possesses strong written and verbal communication skills and is proficient in using email marketing programs, blogs, and social media platforms (such as Facebook, YouTube, Twitter, Pinterest, Instagram), as well as Microsoft Excel, Word, Adobe Photoshop, Hootsuite, HTML, etc. This is an exciting position that offers the opportunity to participate in a wide variety of marketing programs.

Our marketing initiatives include the following projects:

  • Create and manage email marketing and advertising campaigns, web updates, social media postings, and organizing promotional events.
  • Create compelling content that will be published on the blog, email, and social media channels.
  • Plan, create, and schedule email campaigns for the purpose of inbound lead generation.
  • Plan, create, and schedule blog posts.
  • Schedule social media posts on all applicable channels at appropriate times throughout the day
  • Monitor comments on all social channels, blog, and website and respond where appropriate.
  • Build segmented lead pools based on criteria set by VP of Business Development.
  • Provide weekly updates with campaign statistics.
  • Stay up on digital marketing and advertising trends.
  • Propose new platforms and execute your ideas.
  • Identify goals and opportunities, conduct market research, benchmark and report on success with a strong attention to detail.

The individual must have the following characteristics:

  • Creative - good / modern design aesthetic and graphic design skills
  • Self-starter
  • Excellent copy writing skills
  • Comprehensive understanding of email marketing best practices and metrics
  • Excellent verbal and written communication skills
  • Detail-oriented, organized and an efficient time manager
  • Proven ability to meet deadlines and to deliver to budget
  • Able to be flexible and tolerate ambiguity while still operating effectively
  • eCommerce/ familiarity with Mailchimp & Magento platforms, or other email platforms are a plus!
  • Familiarity with HubSpot and WordPress and or the ability to learn them

Job Type: Full-time

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More about us and our clients

HRU has developed a large network of available candidates nationwide, as the company has been providing recruiting and staffing services in up to 22 States for over 25 years. We specialize in engineering, IT, technical and other support services. We are able to recruit and successfully place candidates in job openings in a variety of other fields and positions as well, such as human resources, administration, management, purchasing, sales, customer service, accounting, organic chemistry and more. HRU is able to service clients, regardless of location, by assigning an Account Manager and experienced Recruiters to provide the necessary staffing and support services. Likewise, HRU may assist job seekers anywhere in the United States, regardless of location.

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