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Paid Search Campaign Specialist (194102)MaplewoodMinnesota.

Paid Search Campaign Specialist (194102)

Maplewood | Minnesota | United States

HRU is working with a global company who are searching for a Marketing Specialist who can help support their Paid Search Campaigns. This role is starting on a 12 month contract with option to go direct after that. If you have any experience dealing with social media and different digital Ad's then apply today!

Client is open to a wide range of experience, if you do not check all the boxes, please apply and we can discuss your experience!

Plans, executes, optimizes and reports on digital paid media campaigns. Partners with Industrial Business Group and divisions to define paid campaign objectives and budgets, selects the media channels (social, search, display, video, and others) Ability to understand business and marketing goals, and translate them into media mix, audience mapping, media optimization, and campaign reporting. The role advises on proper targeting, bidding and version testing, execute and optimizes campaigns as they run, and provides ongoing reporting on performance. Maintains excellent working relationship with internal paid media capability owners and external social network account representatives.

Primary Responsibilities include but are not limited to the following:

  • Develop and execute digital paid media campaigns. Translate business goals into recommend paid media plan.
  • Help clients achieve specified media and business objectives
  • Participate in cross-functional team meetings to gain understanding of portfolio and division content and media strategies
  • Develop digital media operational approaches with divisions to ensure goals/objectives are being met
  • Measure and track digital paid media by tagging links with appropriate campaign IDs and placing needed pixels
  • Develop and maintain digital paid media metrics to reflect campaign activity
  • Provide coaching across organization on digital media operations best practices

Basic Qualifications:

  • Bachelor's Degree or Associates
  • Two (2) or more years’ experience with search, social, display and/or video advertising
  • Two (2) or more years’ experience with tools such as Google Adwords, Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads Manager, and/or programmatic ad technologies like Adobe Ad Cloud/TubeMogul).
  • Excellent analytical, written and oral communication skills
  • Ability to manage multiple tasks and projects at once

Previous agency experience preferred

  • May direct and monitor activities of marketing executing programs/tactics, handling inquiries of broad scope and complexity, managing complex projects and measuring, analyzing and providing insight to results.
  • Demonstrates and applies an advanced level of knowledge of marketing and marketing processes and a significant level of business acumen.
  • Able to identify and recommend new processes/technologies and better ways to get things done.
  • Reports to supervisor/manager on key milestones and critical business initiatives. When necessary, the supervisor is consulted for guidance in problem areas.
  • The worker primarily uses advanced coordination/administrative skills to execute marketing programs/tactics, handle requests from the sales force, channel partners and customers, gather, assemble, analyze and add insight to secondary industry/market information, prepare market, customer, competitor or other standard reports along with the associated recommendations.
  • Initiates actions to design, develop and implement new or improved processes, including recommendations for resolving problems.
  • Assignments are often medium to long-term projects with a few projects underway at one time.
  • The job also requires performing other duties as assigned.
  • Knowledge of computer programs and corporate systems relevant to the assigned area of responsibility is required.
  • Also required are advanced influencing and communication skills, analysis, and project management skills.

12 month contract

Pay range: 25 - 30/hr

Location: Maplewood, MN

More about us and our clients

HRU has developed a large network of available candidates nationwide, as the company has been providing recruiting and staffing services in up to 22 States for over 25 years. We specialize in engineering, IT, technical and other support services. We are able to recruit and successfully place candidates in job openings in a variety of other fields and positions as well, such as human resources, administration, management, purchasing, sales, customer service, accounting, organic chemistry and more. HRU is able to service clients, regardless of location, by assigning an Account Manager and experienced Recruiters to provide the necessary staffing and support services. Likewise, HRU may assist job seekers anywhere in the United States, regardless of location.

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